Feature

Promotion Studio

Turn each release into a campaign, not a one-off post.

See it in action

A release becomes a campaign plan with ready-to-review posts, video ideas, timing, creative direction, approval, and publish status in one place.

Artist Plan: Tune Music Project

A real artist-discovery campaign becomes platform-specific posts, video concepts, and visual direction — each prepared and ready to publish to your channels.

Cinematic promotion visual for Tune Music Project
28-Day Artist Discovery

Tune Music Project

50+ planned posts across TikTok, Instagram, and Facebook

Campaign angle

Introduce the artist as a cinematic, emotionally immersive sound-world instead of pushing one release.

Key moments

Kickoff, sound-world snapshots, community prompts, regional late-night bridges, and final hub push.

Creative system

Each post includes hooks, hashtags, CTAs, image direction, and video scene planning when needed.

Profile visits first. SoundCloud hub when it matters.

The plan avoids fake release claims and focuses on discovery: follows, comments, profile visits, and deeper listening through the provided hub.

If This Sound Was a Film Scene

TikTok

Day 10 · 8:30 PM

Final-scene hook with leaving, memory, and forward-motion beats.

Video concept ready

The Artist in 5 Feelings

Instagram

Day 23 · 7:30 PM

Wonder, motion, solitude, warmth, and lift as a saveable moodboard.

Carousel direction ready

Late-Week Listening Across Time Zones

Facebook

Day 24 · 8:00 PM

US, EU, and Nordics late-night prompt with a SoundCloud hub CTA.

Audience bridge drafted

Two ways to promote, and you can mix them: bring your own videos and posts and let Audora schedule and publish them for you, or have AI draft the whole campaign. Either way, approved TikTok, YouTube, and Instagram posts publish to your connected accounts automatically; Facebook posts are prepared for you to publish in a couple of taps.

Two ways, your choice. Bring your own content: start a free campaign, upload the videos and images you already made, write your captions, set the times, and Audora posts them for you — with guidance on what to post and when. Or let AI plan it: Audora maps the whole campaign into platform-specific posts and drafts the captions, hashtags, images, and short-form videos, with recommendations you review and approve. You can bring your own content on an AI plan too, swapping any post for your own upload.

Connect your TikTok, YouTube, and Instagram accounts and approved posts publish automatically, with the privacy/visibility you choose per post — Instagram covers feed posts and Reels. Facebook posts are prepared for you: download the caption, hashtags, and media and publish them to your Page yourself in a couple of taps.

Captions, hashtags, image direction, video concepts, timing, and post status live together. Video-capable posts can move from concept to rendered MP4: Audora creates the narrative, scene plan, and image directions; you generate or upload scene images, save the audio clip, optionally detect lyrics, then render the video and preview it before approval. Standout artists can be promoted further by our team through our Sony Music channel.

What's included

Bring your own videos and posts, or let AI create them — free either way to start
Upload your own content and Audora schedules and publishes it for you
Campaign plans for upcoming releases and already-live tracks
Platform-specific posts for TikTok, YouTube, Facebook, and Instagram
TikTok, YouTube, and Instagram posts publish automatically
Guidance on what to post and when, even when you bring your own content
Optional AI caption, hashtag, image, and short-form video generation
Short-form video concepts, scene images, audio clips, and rendered MP4 previews
Facebook posts prepared with caption, hashtags, and media, ready to download
Publish Facebook posts to your Page yourself in a couple of taps
Status tracking so posts stay organized and nothing gets missed
Standout artists can be promoted further by our team

Bring Your Own, or Let AI Create It

Made your own videos and posts? Start a free campaign, upload them, set the schedule, and Audora posts them for you with guidance on what and when. Prefer a head start? Let AI draft the whole campaign — captions, hashtags, images, and videos — for you to approve. Both paths are always open.

Automatic TikTok, YouTube & Instagram Posting

Whether the content is yours or AI-drafted, you approve each post and it publishes to TikTok, YouTube, and Instagram automatically — the privacy and visibility you choose, per post. Music marketing without the daily posting grind.

A Real Campaign Calendar

Promotion Studio does not just write captions. It builds a sequence: what to post before release, what to post on release day, and how to keep the song moving afterward — a schedule to follow whether you upload your own content or use AI.

A Path Beyond Posting

Promotion is not only about captions. Audora watches for artists with strong music, strong presentation, and real momentum so our team can promote standout artists through our Sony Music channel.

Video Without the Guesswork

Short-form campaigns get structured video concepts, scene image direction, audio clip selection, optional lyric timing, and rendered MP4 previews tied directly to the campaign post. TikTok, YouTube, and Instagram posts publish automatically once approved.

Ready to get started?

Your music deserves more than just an upload. Start free.