Turn one release into a campaign of posts.
Bring your own videos and posts and let Audora schedule and publish them for you, or have AI draft the whole campaign — your choice, and you can mix them. TikTok, YouTube, and Instagram posts publish to your connected accounts automatically; Facebook posts are prepared for you to publish in a couple of taps.
Most release posts are written too late, posted once, and forgotten. Audora turns the release into a sequence: announce, tease, remind, celebrate, and keep the song moving after release day — whether you upload your own content or let AI create it. Artists who stand out can be promoted further by our team through our Sony Music channel.
Bring your own content, or let AI create it
Already made your videos and posts? Start a free campaign, upload them, set the schedule, and Audora posts them for you with guidance on what and when. Want a head start? Let AI draft the whole campaign for you to approve. Both are always open, and you can swap any AI post for your own upload.
Posts with a purpose
Every post gets a role in the campaign: announce the release, introduce the story, show the visual world, remind fans, or keep momentum alive after the song is out.
Approved posts publish to TikTok, YouTube, and Instagram automatically
Connect TikTok, YouTube, and Instagram and approved posts go live on their own, with the privacy/visibility you choose per post — Instagram covers feed posts and Reels. Facebook posts are prepared too: Audora readies the caption, hashtags, and media so you can download each one and publish it to your Page in a couple of taps.
Video direction without the blank page
Short-form concepts, scene direction, captions, hashtags, and post status live together, so video posts do not become a separate messy workflow.
A path beyond posting
Audora watches for strong music, strong presentation, and real momentum so standout artists can be promoted by our team through our Sony Music channel.
A clear path from interest to release momentum.
This is what artists can expect once they start free.
Choose the release or live track that needs a campaign.
Pick your path: start a free empty campaign to upload your own videos and posts, or let AI map the whole campaign into platform-specific posts and Reels concepts.
Upload your content or review the AI drafts — captions, hashtags, creative direction, schedule, and video concepts, all editable.
Approved TikTok, YouTube, and Instagram posts publish automatically; download and publish Facebook posts yourself, all tracked in one place.
Questions before you start
The goal is not to sell artists a generic tool. It is to show exactly how Audora helps with the release they are already trying to make work.
Do I have to use AI to make the posts?
No. You can bring your own content: start a free empty campaign, upload the videos and images you made yourself, write your captions, and set the times — Audora schedules and publishes them for you and shows you what and when to post. AI generation is there if you want a head start, but it is optional.
Which platforms are supported now?
TikTok, YouTube, and Instagram posts publish to your connected account automatically, with the privacy/visibility you choose per post — Instagram covers feed posts and Reels. Facebook posts are prepared for you: download each finished post and publish it to your Page yourself in a couple of taps.
Will Audora post without my approval?
No. You review every generated post first. Automatic publishing only ever sends posts you have explicitly approved, at the time you approved them for — and manual posts stay entirely in your hands.
Can I edit the posts?
Yes. The plan is a starting point. You can review, edit, regenerate, approve, and schedule the posts that fit your release.