Independent Gothenburg · The same road the majors use
You made the record. Now make them hear it.
Audora is how an independent artist reaches out to listeners, the platforms and the industry.
We're on your side of the table.
What your music earns is yours.
What Audora does for a release
Made for you. Out when you say so.
01 · Create
Look like the artist you are.
Cover art, a press-ready bio, social content and short-form video, made in your voice. Yours outright.
See what you get →
02 · Release
Out the right way, timed on purpose.
140+ stores through the same distribution network the major labels use, timed three weeks ahead so editorial playlists can find it. Your ISRCs are yours to keep.
How a release goes out →
03 · Promote
Release promotion that posts itself.
Posts for TikTok, YouTube, Instagram and Facebook Pages, with captions and media prepared. You approve each one, then it goes out on its day. Your first video is on us.
How Promo works →Works with ChatGPT, Claude and Copilot
Your AI assistant does the daily work. You make the music.
The people behind it
Built by people who've been there.
Audora is part of Metalmedia Group, a Gothenburg music company in the business since 2016. The artist side is run by Jake E, co-founder and former vocalist of Amaranthe, now fronting CyHra. We watch what's performing and put our best artists in front of the industry.
Audora releases music for Marc Hudson. His solo single Golden went out through Audora, on the same distribution network the major labels use.
Recent releases
Out now, and on the way.
Pricing
One plan covers releasing. Credits cover the work.
Label
$99 /mo
Up to 5 artists, each with their own page and catalog, and 1,000 credits a month shared by your artists. Audora for labels →
Get started as a labelEvery paid plan includes distribution to 140+ stores and your AI assistant. Your first video is on us, on every plan. Prices include VAT.
How credits work
Distribution is 10 credits a track: a single is 10, a 10-track album 100. Unused monthly credits roll over, up to 3× your monthly allowance, and credits you buy never expire. Each plan's catalog: Free 3 tracks (one spot kept for a new song you release with us) and 1 album or EP, Starter 19 and 4, Artist 100 and 20, Headliner 500 and 60, Label 100 and 20 per artist. The Label plan's shared credits roll over to 3,000.
Boost, optional paid ads on a release: a budget from $150 to $10,000 per campaign, of which the ad team keeps 10% as its fee, plus a 10% Audora service fee and VAT, paid by card separately from your plan. How Boost works
We take nothing from your royalties on any plan. If you cancel and we keep your music distributed, we recover only our distribution costs from what it earns. Everything above that is still paid to you.
Questions
Asked and answered, plainly.
Where will my music be available?
Spotify, Apple Music, YouTube Music, Amazon Music, Tidal, Deezer, Pandora, SoundCloud and the rest: 140+ stores in all, delivered through the same distribution network the major labels use (who delivers it, and what that means). Distribution is available on the paid plans.
Why does a release take three weeks?
Three weeks is the editorial window. Spotify's playlist editors only consider a release that's delivered before its date, so we build that time in and use it for your campaign.
Do I own everything I create on Audora?
Yes. Every image, bio and piece of cover art is yours, with full commercial rights. Audora creates the ISRCs for your recordings and they're yours to keep, so your streams and playlists move with you if you ever leave.
Can I move music that's already out through another distributor?
Yes. Press Move to Audora on the record and Audora delivers it with its ISRCs and its original release date, so its plays and playlist places stay with it. Two weeks after it's live with us, we tell you to take the old copy down. How a move works.
How is Audora different from DistroKid or TuneCore?
They're built around self-serve uploading: you get your file delivered, and the work of the release stays yours. Audora is built around the release itself: presentation, a campaign made and published on your approval, feedback from working musicians, and delivery through the same network the major labels use.
Can my own AI assistant run my release and my promo?
Yes. Audora speaks the Model Context Protocol, so ChatGPT, Claude or Copilot does the daily work in your account: it plans the campaign, writes and fixes the posts with clips from your Library and schedules them once you allow it, sets up the next release to the stores' spec, checks off the pitch and the pre-save, adds your shows and tells you what worked from your own numbers. It asks you about the things only you know, like who played on the track and how the royalties split. Included from Starter up. How it works →
Everything around the music, done properly.
Audora is for people who put their soul in their music, whatever that music is. We're musicians on your side of the table, here to get that music heard. Create your account and set up your first release.
Any genre, finished or not.
