Promotion
Promotion that posts itself to TikTok, YouTube, Instagram and Facebook Pages.
One release becomes a campaign of posts, from five weeks before release day to two weeks after. Audora writes every post in your voice and says what each one needs, you go through them in Review and approve each one, and every approved post goes out on its day. The moves only you can make, like pitching the song to Spotify's editors, come up on the day they matter. The evenings that used to go on posting go back to the music.
Every post in the campaign has a job.
- Start a campaign by answering a few questions, one at a time
- Pick how often: 2 a week, 4 a week or every day. A release campaign runs from five weeks before release day to two weeks after, and between releases a month at a time
- One idea goes out the same day on every account it fits, and half of them are videos
- One calendar for every campaign, by the week or the month
- Run campaigns for one release side by side, each with its own language, the market it's timed for and the account it posts through on each platform: an English campaign on your main accounts beside a Japanese one on your Japan accounts
- Add your posts to Google Calendar, Outlook or Apple Calendar as a calendar of their own, each at the time it goes out
- Posts go out at the right hour for the city where most of your listeners are
- Approved posts publish themselves, each on its day
- Videos made from your song with your own photos, logo, colors and font: lyric videos that start on your chorus, song teasers and behind-the-song clips. Your first video is on us
- Add a post of your own to any platform: a picture of yours, or a video Audora makes from the song, the kind of video and the line you pick
- Your pitch to Spotify's editors, the pre-save and the Canvas each get a date on the release's calendar, so none of them comes up a week late
- A release link takes pre-saves before release day and opens the release from release day. It sits on your artist page and in your fans' emails, and every post links to your artist page, opened on the release
- A private listen link lets press and radio hear the record before it's out, and three weeks before release day a card on the calendar says it's time to send it
- Already out? Start a campaign for any record in your catalog, even one released elsewhere, and it runs from tomorrow
- You see what went out, and what's waiting on you
TikTok, YouTube, Instagram (Stories included) and Facebook Pages post automatically, and nothing goes out until you approve it. Stories carry no link sticker, so your release link goes in your bio.
Bring your own content, or have it drafted in your voice.
- Your clips and photos, posts written for you, or both in the same campaign
- Every post says the shot it needs, and What to shoot lists them so you can film them in one go
- Your own photo, touched up for the post: cropped, with its light and color set. Or have it redrawn with Make it better
- Every caption and visual editable until the moment you approve it
- Nothing goes out until you say so
We watch what's performing and put our best artists in front of the industry.
Open any post and see it the way it goes out.
- The picture and the caption as they will look on the platform, with the day and the time
- Written in your voice about your release (the songs, the room, the date), with its hashtags
- Approve it, leave it out, change the words (they save as you type), swap the picture or ask for another take
- A post without a picture is fixed in its own frame: one of your photos that fits, the Library, an upload, a stock photo or a new one made for it
- Review walks through every post with the calendar in view: approve, edit or leave it out, then the next
- Move it to another day with one field. Each approved post goes out on its day
Your language, and each platform's own tools.
Promo writes the posts in the language you set on your Artist page, with the words on its pictures and videos too: English, Swedish, Norwegian, Danish, Finnish, Icelandic, German, Dutch, French, Spanish, Portuguese, Italian, Chinese (Simplified or Traditional), Japanese or Korean. Change it for one campaign or one post when you want to.
- Instagram: invite up to three collaborators to a post, picked from your release's credits in one press
- Instagram: try a Reel with people who don't follow you yet, then share it with your followers if it does well
- Instagram: turn a picture post into a carousel with your own photos and clips
- Instagram: a Reel made on your song names its sound after you and the song, so every video that uses it credits you
- Facebook: videos go out as Reels on your Page
- YouTube and Facebook: your posts sit on each platform's own schedule, so you see them in YouTube Studio and Meta Business Suite and they go out at the minute
- Every post that went out shows its own numbers in Promo from the next morning, as its platform reports them: views, likes, comments, shares and saves
Boost the release with paid ads, timed to the date.
Boost is an ad campaign you can buy on a release, run by the ad team at our distribution partner. Each kind comes up on the release's Promo calendar in the weeks it fits, and it runs when you order it.
- Pre-save ads, offered from three weeks to eight days before release day and running the week before it
- Spotify Marquee from release day, once you have 1,000 Spotify streams in the last 28 days
- Ads that send people to the release, and YouTube views, around release day
- A boost for a post Promo already published
- Spotify Showcase for a song that's moving, offered in The count when a song lands a playlist add or jumps
- More followers, subscribers or profile visits, any time
- You set the budget. The ad team keeps 10% of it as its fee and the rest goes to the ads. Audora's service fee and VAT are shown before you pay by card
- Your order goes to the ad team once the payment clears. Audora tells you when it's running, and the results come back on the release: impressions, clicks, views, pre-saves and new followers
A label can pay for its artists' Boosts from its own card. See pricing.
Music promotion, answered.
Will Audora post without my approval?
No. Audora only publishes posts you have approved, at the time you approved them for.
Which platforms publish automatically?
Approved TikTok, YouTube, Instagram and Facebook Page posts publish to your connected accounts automatically. Instagram covers feed posts, Reels and Stories. On a Facebook Page, a picture or a link goes out as a post and a video as a Reel.
Do I have to use the drafts Audora writes?
No. Bring your own content, have posts written for you, or mix the two inside the same campaign. Every post is editable before it's approved.
Can I change a post after it's planned?
Yes. Captions, visuals and timing stay editable until the moment a post is approved and sent.
Can Promo write my posts in Swedish, Spanish or another language?
Yes. Set the post language on your Artist page and Promo writes the captions, the hashtags and the words on pictures and videos in it. If you don't set one, it follows the language your songs are sung in. You can switch one campaign or one post to another language.
Can I pay for ads?
Yes, with Boost. Pick the kind of campaign on the release's Promo calendar, set the budget and pay by card. The ad team keeps 10% of the budget as its fee and the rest goes to the ads; Audora's service fee and VAT are shown before you pay. The ad team at our distribution partner runs the campaign, Audora tells you when it's running, and the results come back on the release. It's optional and runs only when you order it. How Boost works
One monthly plan plus credits covers the campaign, and a Boost is paid by card on its own. See pricing and how a TikTok campaign runs. We take nothing from your royalties on any plan. If you cancel and we keep your music distributed, we recover only our distribution costs from what it earns. Everything above that is still paid to you.