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What's new · October 2026

What's new on Audora

Everything Audora does now, in the order a release uses it.

Apply for accessStart with Promo
Audora · Boost on a releaseScreenshot
The Boost panel opened on a demo account's single Northbound: one Boost already bought, ads sending people to the release on Instagram and Facebook, running and confirmed to run from Sep 30 to Oct 14, and under it what the next campaign should do, by platform, starting with more views on a YouTube video

Promo

Promo makes your campaign.

Pick a release and Audora drafts the posts for TikTok, YouTube, Instagram (Stories too) and your Facebook Page, from the announcement to the weeks after. You keep the ones you like, and they go out on their days.

How Promo works. TikTok, YouTube, Instagram (Stories included) and Facebook Pages post automatically, and nothing goes out until you approve it. A Facebook Page post is a photo or a link, never a video. Stories carry no link sticker, so your release link goes in your bio. You can still post any of them yourself.

Audora · Promo · one postScreenshot
One drafted Instagram post opened large on a demo account: post 1 of 14 for Fri 2 Oct at 18:00, shown as it will look on Instagram with the photo and the caption announcing the EP, and beside it Yes, include it and Skip, Another take, the words with their hashtags and an Edit button, a picture of your own or from the library, the day and time, and Schedule 14 posts
Audora · Promo · the Boost rowScreenshot
The Promo calendar for a demo account's single Northbound, in week 4 of its campaign: the posts that went out on Instagram, the Facebook Page and TikTok around release week, and under the lanes a Boost row for this week with Spotify Marquee, YouTube views and ads for your sound open now, ads to the release running from Sep 30 to Oct 14, and a post boost that opens once Promo has published a post

Boost

Boost: paid ads, timed to your release.

Pre-save ads in the week before release day, Spotify Marquee from the day itself, or a boost for a post that's already working. The ad team at our distribution partner runs it. You set the budget and see the full cost before you pay.

How Boost works and pricing.

Your AI assistant

Your AI assistant can do the release admin.

Connect ChatGPT or Claude and it fills in your release, checks what's missing and runs your daily promo. It goes out when you say so.

Included on paid plans (see pricing). What your assistant can do.

Fixing Sunday's post · 16:45

What's going out this week? Make Sunday's Instagram post warmer, and say where we recorded it.

promo_this_weekget_campaignupdate_post

Nothing is scheduled for the next seven days yet. Two Second Take posts are waiting for Sunday at 18:00: Instagram and an Instagram Story.

I rewrote the Instagram caption: "Four days in a rehearsal room in Gothenburg, the door open to the courtyard. Five songs, most of them first or second takes. Second Take is out in three weeks." and added #livetakes. Both posts are ready to schedule when you say go.

Also new

Before release day, on the day, and after.

Audora · Releases · an EPScreenshot
A demo account's EP Second Take opened on Releases: submitted, its five tracks, and under Codes and links the release link and the private listen link for press, each with a copy button, then the first listen switch for release day and Boost

Before release day.

  • Pre-orders and Apple Music pre-add, for albums and EPs
  • The release link: pre-saves before release day, the release after
  • A private listen link for press and radio

How a release goes out and the release link.

Pre-orders, next to the release date.

  • Pick the day fans can pre-order the record and pre-add it on Apple Music
  • Choose the tracks they can play the moment they pre-order

How a release goes out.

Audora · the release form · pre-orderScreenshot
The release form of a demo account's EP at the pre-order fields: a pre-order date, and the five tracks with a switch each for playable at once during the pre-order, the first one on
Audora · SceneScreenshot
Audora's Scene on a demo account. Out this week from artists on Audora, nearest first, with a first listen given and a line from the artist. Out lately, the last four weeks, with Heard and Not heard beside each record. Yours on the list, with the artists who listened to your release and your line on the list

On release day.

First listens on Scene: artists on Audora can give your release a listen the day it comes out.

How Scene works.

After release day.

  • The count: your numbers in one place (streams, saves, playlists)
  • Playlist news in the app
  • Reach, with your own Songstats account

Your numbers and Reach.

Audora · Music · The countScreenshot
The count on a demo account: three singles with their plays all time, the last 28 days and how they moved, saves and top store from the distributor, playlist adds from Songstats, totals for all the music, and a line saying Northbound was added to a playlist in the last two weeks with a Boost it button
Audora · Home · since you were hereScreenshot
Since you were here on a demo account's Home: another artist put you on their page, two first listens of Northbound, and Northbound is on Kitchen Radio, a playlist a listener made on Spotify, with See reach

Playlist news, where you already look.

When a song lands on a playlist, Audora tells you in the app, on Home and in Reach.

Reach.

For labels

New for labels.

Audora · Your Home, every artist's to-dosScreenshot
A demonstration label's Home with its to-do list open: nine open, one list for the label itself and one for each of its four artists (The Low Tides, Hanna Strand, Mira Dahl and Oskar Fält), each with what is still to do, such as nothing planned around a new single and no logo yet

Audora for labels.

Apply

Everything around the music, done properly.

Audora is for people who put their soul in their music, whatever that music is. We're musicians on your side of the table, here to get that music heard. Apply with a track and a few lines about what you're making. You usually hear back within one business day.

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By application only. Any genre, finished or not. What we owe you.

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