What every track gets.

Every track gets the whole of it.

Getting a song to the stores is one step of a release. Around it sit the pitch, the date, the cover and Canvas, the posts and the numbers that come back. Pick a release date on Audora and your account fills in around it: the questions for the pitch, the cover and Canvas to make, the posts to approve, and your own moves, each on the day it matters.

That holds for a debut single and for the tenth song from an artist with a catalog. The work around a song is the same size whoever made it, so every release gets all of it.

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How a new song finds listeners.

Most people hear a new song because something put it in front of them. On the streaming services that something follows a calendar, and each moment on it reads something different.

• Before release, Spotify's editors read pitches for upcoming songs. A pitch is for an unreleased song, made in Spotify for Artists at least 7 days before release, and more time gives the editors more room to listen
• On release day, Release Radar puts the new song in front of the people who follow you. Pitch a song at least 7 days ahead and Spotify adds it to your followers' Release Radar
• In the weeks after, the algorithms read what listeners do: searching, listening, skipping and saving. A song people play and save gets tried on more people with similar taste, through Discover Weekly, radio and the other personal playlists
• Off the stores, radio stations, car dashboards and song recognition apps such as Shazam name a song from music databases such as Gracenote. A song that's in them shows up with its title and your name

Audora's work on a release is timed around those moments. The long version, with every route explained: how to get more listeners on Spotify and everywhere else.

Before the day.

The weeks before release are when the editors listen, fans hear it's coming and the song gets its look. Audora sets the release up for all three.

• Every release goes out with a pitch for the people who market it to the stores, written from your answers about the song, so they know what it is, who it's for and why now. A plain upload goes out without one
• Audora dates your release to give the editors time to hear it
• Your own moves (your pitch in Spotify for Artists, the pre-save, the Canvas) come up on the release's calendar on the day they matter, and can go into Google Calendar, Outlook or Apple Calendar
• Cover art, a bio in three lengths, a Canvas and a logo, made to the stores' spec. Everything made for the release is yours with full commercial rights
• The cover, the audio and the credits checked against the stores' rules before you send, so the release goes out once. Audora creates your ISRCs, and they're yours to keep
• A release link that takes pre-saves before the day and opens the release from the day on

Picking a date? The release date planner shows the landmarks, and the Canvas checker and cover checker test your files against the stores' specs.

Release day.

On the day, the song goes live everywhere at once, and the posts for it are already written.

• Out on Spotify, Apple Music, YouTube Music, Amazon Music, TikTok, Instagram, Facebook, Deezer, TIDAL and Pandora, and 140+ stores in all , through the same distribution network the major labels use
• Your music goes into the databases radio stations, cars and song recognition read, Gracenote and Shazam among them, with every release
• A promotion campaign planned around the release: every post written in your voice, with its caption, its hashtags and the picture or video it needs
• You read each post, change what you like until it sounds like you, and approve what goes out
• Your first video is on us

TikTok, YouTube, Instagram (Stories included) and Facebook Pages post automatically, and nothing goes out until you approve it. Stories carry no link sticker, so your release link goes in your bio.

How the posts are planned: Promotion · how to promote your music

The weeks after.

After release day, the algorithms read how people listen, so the posts keep going and you see where the song has gone.

• Posts keep going out after the day, so the song stays in front of people while it's new
• Every playlist your song is on, shown back to you: editorial, algorithmic and listener-made
• Plays and saves from the stores' own reporting, in one place
• A person answers. You usually hear back within one business day
• Audora is the label on your release, and your masters and ISRCs stay yours

More on the numbers: Stats · How it works

The steps keep getting better.

This page shows the shape of a release. The exact steps for yours, each dated to your release day, are inside your Audora account. We keep tuning them as we learn what works best for the artists releasing with us: adding a step, dropping one, moving one to a better day. A release you set up next month gets the version we have then.

The long version, by question.

Releasing music, answered.