How to release and promote music with ChatGPT or Claude

Releasing music is two jobs. One is the record. The other is everything around it: the metadata the stores want, the credits, the pitch to Spotify's editors, the pre-save, and then weeks of posts, each with a caption, hashtags and a clip, on four or five channels. That second job is where the evenings go. Since your AI assistant can work inside the services you use, it can take most of that second job off your hands. This guide covers what ChatGPT, Claude or Copilot can do for a release and your promo today, how artists use it through a release, and the calls that stay yours.

What makes it possible: MCP

The Model Context Protocol is an open standard, introduced by Anthropic in November 2024, that lets an AI assistant use another service's tools: read what is there, change it, and act on your say-so. ChatGPT, Claude and Microsoft Copilot can all connect to services that speak it. For an artist, that means the assistant stops being a place you copy answers out of and becomes something that does the work in your accounts while you talk to it.

If you searched for "AI music distribution" or a "music distribution MCP", this is the useful version of it: your own assistant, working in your own distribution and promo account, with your music made by you.

What your assistant can do for a release today

In Audora, a connected assistant works with the same rules as the app itself, so it does each thing the way you would:

• Promo. Start a campaign for a release or for the weeks between releases, and Audora plans every post's day, words and channel. The assistant fills each post with a clip or picture from your Library, writes the captions and hashtags to each channel's length, fixes what a post still needs, and keeps, skips or adds posts. Once you allow it, it schedules them and they post themselves to TikTok, YouTube, Instagram and Facebook Pages.
• The release. Your profile, tracks, credits and release draft, filled in to Audora's field limits and the lists the stores expect, with the audio and artwork checked against the stores' rules and a readiness check that says what is still missing.
• The to-dos. The same list you see in Audora: the pitch, the pre-save and the Canvas on the release's calendar, and whatever else your account still needs.
• Shows. Your show or release party, posted with its place, date and ticket link.
• The numbers. Plays, saves, stores, playlists, TikTok use, who is listening, and how each post did.

How artists use it, week to week

Monday: what's going out this week

Start the week with one question: "What's going out this week?" Your assistant answers with every post on its day and channel, and the ones that still need something: a clip, a shorter caption, a picture that does not suit the channel. Tell it what you want changed, or let it fix what it can, then say go and it schedules them.

Midweek: fill and fix the posts

When you shoot something new, put it in your Library and ask your assistant to use it. "Swap Thursday's TikTok for the rehearsal clip and make the caption shorter." "Add a post on Saturday for the show." It edits the post, checks it against what that channel allows, and tells you if anything is still missing.

Before a release: set up the next single

Give it the title, the date and the people who made the track, and it fills in the release: the track details, the credits, the blurb at the right length. It asks Audora what each field needs rather than guessing, and it asks you about anything only you know. On the release's calendar it checks off the pitch to Spotify's editors and the pre-save as you do them, so none of them comes up a week late.

After release day: what worked

A week in, ask "how did the single do?" and "which posts worked?" Your assistant reads your plays and saves, the stores and playlists the listening came from and how each post performed, and answers in plain words. Then ask it to plan the next two weeks around what worked.

What you keep for yourself

You keep the calls only you can make. Your assistant does the typing, the checking and the scheduling. You decide:

• The music and the taste around it. Which clip says the song, which picture fits, which words sound like you.
• The facts about real people and real money. Who wrote it, who played on it, who owns it and how the royalties split. Your assistant asks you, and your answers go on the record.
• When it goes out. Posts are scheduled and releases submitted once you allow your assistant to do it, so everything goes out when you say so.

Every change your assistant makes is listed in your account, so you can pick the work up yourself at any point.

For labels and managers

A label runs more of this work, across more artists, and the assistant scales with it. On Audora's Label plan, the label connects its own assistant, which sees the whole roster: "Which artists moved this week?" "Write and schedule Hollow Coast's posts for the single." "Fill in Mira's credits from this sheet." Each change lands on the artist's account and shows in their activity list, so the artist sees what their label did. Audora for labels covers the rest of the plan.

Getting started

On Audora, the connector is included from Starter up, and you connect your assistant from inside your account. You keep using the assistant you already work with. See what your AI assistant can do in Audora.